From colorful prints to standout accessories, these are the trends that emerged in May and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come.
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The country was in the grips of the second wave of COVID-19 when Halloween 2020 rolled around, resulting in neighborhood grab-and-go trick-or-treat baggies and Zoom costume parties. Although many months away, this year’s holiday will be met with excitement as vaccine optimism takes hold and consumers embrace the opportunity to be together once more.
The “it” item will likely be Halloween-inspired face masks as in-person, socially-distanced celebrations become possible. Masks will take on a whole new meaning, doubling as a safety precaution and costume.
A holiday most enjoyed by kids, Halloween costumes for children will look a little different this…
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Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for the trend stories that will shape 2022.
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From glam accessories to shag mullets, these are the trends that emerged in April and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come.
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- Consumers coped with the stress and uncertainty of this past year through experimental escapism, providing an anchor for turn-off-the-millennium trends to take off.
- An extreme volume trend, there are 731K average weekly searches for nostalgia. Searches are +57% to last year and are growing at an accelerated rate.
- Brands and retailers are delivering with nostalgia-inducing silhouettes, materials, and accessories. Velour tracksuits (+55% to LY) and baguette bags (+95% to LY) are safe bets, expected to continue growing over the next year, while halter dresses (+7% to LY) and silver body chains (+105% to LY) are emerging trends to watch.
- Products…
- According to the Fall 2021 runway, cow print is here to stay! The mooody animal print was spotted on jackets, bucket hats, boots, and skirts at Anna Sui, GCDS, and Eckhaus Latta.
- There are 48K average weekly searches for cow print. Searches are +196% to last year and are growing at an accelerated rate.
- Cow print is new to market—53% of products are new within the last 3 months.
- A top market mover — 20% of new SKUs out of stock.
- Tops (24%), swimwear (19%), handbags (11%), intimates (9%), and pants (5%) are the most popular cow print product categories…
