From historical fashion influences for women to performance apparel for men, these are the trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets during the month of January.
Bridgerton, Netflix’s new Regency-era historical drama, is giving people a reason to dress up again. Corset tops (+128% to LY) are a growing trend with over 58K average weekly searches. Corset shirts (+68% to LY) are a safe bet, while Victorian collars (+22% to LY) are exhibiting emerging behavior. …
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2021 is all about comfort with elements of escapism and nostalgia sprinkled in. Women are searching for a wardrobe that’s ready for anything this year.
If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.
Life as we know it has been forever altered by COVID-19. Many pre-existing consumer trends were accelerated by lockdown, while others emerged as a complete shock to society. This new reality, and corresponding lifestyle, is not only defined by the apparel choices we make but how we choose to live (and die).
The home is quickly becoming our shelter from the outside world: an office, an entertainment hub, and a place for culinary creations. Even prior to the pandemic, the home goods market was growing, with global sales rising 3.4% last year to $682 billion, according to Euromonitor International. Now, with millions of Americans forced into lockdown, brands have new opportunities to capitalize on the homeware space through brand extensions or limited-edition collaborations. The new dynamic and new routines we’ve established over the past 10 months will forever shape the homes we keep. Modular design, outdoor decor, and cookware are emerging as areas of interest, while candles remain an in-demand entry point. This forced time at home may be giving the home goods market a boost, but it’s also leaving many isolated and alone in single-person households. Even before COVID-19, with marriage rates in decline and more people living alone, single-person households were predicted to be the fastest-growing consumer segment over the next 15 years. …
If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.
From casual chic staples for women to hygge basics for men, these are the trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets during the month of December.
Women are preparing for a CDC-approved night in this New Year’s Eve. While New Year’s dress (-38% to LY) and New Year’s Eve dress(-65% to LY) are on their way out, more casual, yet equally chic, alternatives remain safe bets. A cropped cardigan sweater (+86% to LY) and split hem pants (+325% to LY) make for the perfect holiday outfit. …
The Pantone Color Institute has named not one but two colors of the year: PANTONE 17–5104 Ultimate Gray and PANTONE 13–0647 Illuminating. According to Pantone, the selection is “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Each of them has their own emotional aspect, the gray being the one that’s more supportive and solid, the practical foundation that we need, and the yellow is about hopefulness and sunshine and good cheer.” We examine how Ultimate Gray and Illuminating will be embraced in the fashion industry and beyond.
If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.
When Alessandro Michele announced in May that Gucci would go seasonless, not only doing away with the traditional fashion calendar but also eliminating the distinction between menswear and womenswear, he sparked an industry-wide conversation. He also gave us permission to question outdated practices that, until now, have remained in place for no other reason than a lack of incentive to change them. A pivot from the traditional calendar seemed to be a welcome change and Michele wasn’t the first to suggest it. Just weeks before Michele’s announcement came an open letter from Dries Van Noten, and other designers and executives, to the rest of the fashion industry expressing concerns about its excessive pace, output, and waste, and encouraging a fundamental shift to the calendar. …
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