• Yoga pants are back (thanks to Emma Chamberlain), and the loungewear staple has reemerged with a controversial new alias—flared leggings.
• There are 20K average weekly searches for flared leggings. Searches over the last 3 months are +307% to last year and are growing at an accelerated rate.
• Flared leggings have a strong engagement rating—social posts are +1,400% to last year.
• Products in the market are +4% in the last 30 days.
• TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

Women’s Fashion

2021 is all about comfort with elements of escapism and nostalgia sprinkled in. Women are searching for a wardrobe that’s ready for anything this year.

1. Couch Couture—Women are finding comfort in the casual as more time spent at home takes loungewear to the next level. (Searches for three piece lounge set are +246%, thermal joggers are +76%, high rise waisted joggers are +100%, and lounge bra are +102%)
2. Y2K21—The velvet tracksuits and colorful crop tops of the early aughts are making a comeback driven by nostalgia and a longing for less stressful times. …

• There are 37K average weekly searches for wide leg jeans. Searches over the last 3 months are +92% to last year and are growing at an accelerated rate.
• Wide leg jeans are moderately discounted with 32% of products currently 30% off or deeper.
• Currently a top market mover—21% of new SKUs out of stock.
• Products in the market are +7% in the last 30 days.
• TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

Life as we know it has been forever altered by COVID-19. Many pre-existing consumer trends were accelerated by lockdown, while others emerged as a complete shock to society. This new reality, and corresponding lifestyle, is not only defined by the apparel choices we make but how we choose to live (and die).

The home is quickly becoming our shelter from the outside world: an office, an entertainment hub, and a place for culinary creations. Even prior to the pandemic, the home goods market was growing, with global sales rising 3.4% last year to $682 billion, according to Euromonitor International. Now, with millions of Americans forced into lockdown, brands have new opportunities to capitalize on the homeware space through brand extensions or limited-edition collaborations. The new dynamic and new routines we’ve established over the past 10 months will forever shape the homes we keep. Modular design, outdoor decor, and cookware are emerging as areas of interest, while candles remain an in-demand entry point. This forced time at home may be giving the home goods market a boost, but it’s also leaving many isolated and alone in single-person households. Even before COVID-19, with marriage rates in decline and more people living alone, single-person households were predicted to be the fastest-growing consumer segment over the next 15 years. …

• There are 53K average weekly searches for lounge set. Searches over the last 3 months are +122% to last year and are growing at an accelerated rate.
• Searches are expected to accelerate and peak in December.
• Lounge sets have an average engagement rating compared to the last 20 weeks. It has been mentioned in 497 posts over the last 3 months, +332% to last year.
• Lounge sets are highly discounted with 41% of products currently 40% off or deeper.
• Products in the market are +70% in the last 30 days.
• TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

From casual chic staples for women to hygge basics for men, these are the trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets during the month of December.

Women

Women are preparing for a CDC-approved night in this New Year’s Eve. While New Year’s dress (-38% to LY) and New Year’s Eve dress(-65% to LY) are on their way out, more casual, yet equally chic, alternatives remain safe bets. A cropped cardigan sweater (+86% to LY) and split hem pants (+325% to LY) make for the perfect holiday outfit. …

The Pantone Color Institute has named not one but two colors of the year: PANTONE 17–5104 Ultimate Gray and PANTONE 13–0647 Illuminating. According to Pantone, the selection is “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Each of them has their own emotional aspect, the gray being the one that’s more supportive and solid, the practical foundation that we need, and the yellow is about hopefulness and sunshine and good cheer.” We examine how Ultimate Gray and Illuminating will be embraced in the fashion industry and beyond.

Fashion

Womenswear

• There are 8K average weekly searches for acne serum. Searches over the last 3 months are +146% to last year and are growing at an accelerated rate.
• Acne serum has a strong engagement rating, generating more social buzz now compared to the last 20 weeks. It has been mentioned in 99 posts over the last 3 months, +330% to last year.
• Products in the market are +5.3% in the last 30 days.
• Discount levels are insignificant, with 95% of products in the market at full price.
• TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.