From glam accessories to shag mullets, these are the trends that emerged in April and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come.

Women

As seen in several FW21 runway collections, a glam revival could be on the horizon. Women are experimenting with the trend by gradually introducing glitzy accessories to their wardrobes. Drop earrings (+11% to LY) and rhinestone hair clips (+65% to LY) offer luxury without the commitment, while feather trims (+3% to LY) and ribbon trims (+19% to LY) present a subtle way of glamming up garments.

Men


Beginnings Boutique | SHEIN | MANGO | Vetements x Juicy Couture
  • Consumers coped with the stress and uncertainty of this past year through experimental escapism, providing an anchor for turn-off-the-millennium trends to take off.
  • An extreme volume trend, there are 731K average weekly searches for nostalgia. Searches are +57% to last year and are growing at an accelerated rate.
  • Brands and retailers are delivering with nostalgia-inducing silhouettes, materials, and accessories. Velour tracksuits (+55% to LY) and baguette bags (+95% to LY) are safe bets, expected to continue growing over the next year, while halter dresses (+7% to LY) and silver body chains (+105% to LY) are emerging trends to watch.
  • Products…

H&M

In our post-pandemic world, what does back to school mean? Is it synonymous with logging back into Zoom classes after a much-needed summer break or will it be returning to a socially distant classroom?

Last year, the back to school season was marked by delayed reopenings and remote or hybrid learning situations for many. With COVID-19 vaccine rollouts and a slow decline of infection rates, this year’s return may be the first characterized by an entirely in-person school year.

As brands and retailers gear up for this upcoming return to normalcy, it’s important to remember that this back to school…


ASOS | Stella McCartney | Topshop | MIAOU | Nasty Gal
  • According to the Fall 2021 runway, cow print is here to stay! The mooody animal print was spotted on jackets, bucket hats, boots, and skirts at Anna Sui, GCDS, and Eckhaus Latta.
  • There are 48K average weekly searches for cow print. Searches are +196% to last year and are growing at an accelerated rate.
  • Cow print is new to market53% of products are new within the last 3 months.
  • A top market mover 20% of new SKUs out of stock.
  • Tops (24%), swimwear (19%), handbags (11%), intimates (9%), and pants (5%) are the most popular cow print product categories…

Dior

“Dear reader, the Loewe show has been canceled, but our lives continue. We’re just living in a different context and we have to move on, whatever happens,” read the newspaper announcing in bold letters that “The Loewe Show has Been Canceled.” Jonathan Anderson presented Loewe’s Fall 2021 collection in the format of a newspaper, ready to be enjoyed with a morning cup of coffee, an act that is equal parts familiar and energizing. The collection pictured was full of life and imagined a more hopeful future of bright, joyful colors and avant-garde shapes. …


Max Mara

A year ago, Italy was hit by the first COVID-19 outbreak, and every moment since has been fraught with concerns about the retail industry and last-ditch efforts from brands to stay afloat. This season is Milan’s third women’s ready-to-wear season to take place during the pandemic, and it is the second to take place almost entirely digitally. Digital presentations have become the new norm, and with two seasons of experience under their belts, designers proved well-adjusted to our digital-first reality.

Italy’s most notable designers approached this season with a “business as usual” attitude, and many stuck to a traditional runway…


From crafty essentials to virtual spring break apparel, these are the trends that emerged in March and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come.

Women

Rooted in our desire for escape and connection, the craftcore movement that exploded during quarantine shows no signs of slowing down. Macrame, crochet, and tie dye are making a major comeback in the retail world, and consumers are searching for everything from crochet bucket hats (+998% to LY) to tie dye skirts (+62% to LY) and socks (+98% to LY). …


Aritzia | Scotch & Soda | BDG | Vetements | Free People
  • For several seasons now, the puffer jacket has cemented its status as a cold-weather staple. Designers on the Fall 2021 runway are reworking the classic piece with unexpected shapes, materials, and details.
  • There are 214K average weekly searches for puffer jackets. Over the last 3 months, searches are +71% to last year and are growing at an accelerated rate.
  • Puffer jacket has a strong engagement rating, generating more social buzz now compared to the last 20 weeks.
  • A top market mover—21% of new SKUs out of stock.
  • TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.


Erdem

“When I was working at the Royal Opera House, that was the moment I found so exciting: the dancers shifting around, crisscrossing, half-dressed in what they wear during the day and half-dressed in their costumes,” said Erdem Moralioglu of his most recent collection. Inspired by the art of ballet, the collection froze a dancer’s wardrobe between the stages of rehearsal and performance. Though likely unintended, the collection was a reflection of our current moment, stuck in this time in between lockdown and living–as we all are–waiting to return to “normal.” This tension wove its way into several collections this season…


Adidas | Miaou | Kim Shui | H&M | Dion Lee
  • Corsets are making a strong comeback and have been for a few seasons now. The waist-cinching style was first covered by Trendalytics in our Spring/Summer 2020 Fashion Week coverage and has only grown in popularity thanks to Bridgerton and the rise of Regencycore.
  • There are 80K average weekly searches for corset top. Searches over the last 3 months are +252% to last year and are growing at an accelerated rate.
  • Corset tops have an average engagement rating — social posts are +50% to last year.
  • Products in the market are +19% in the last 30 days.
  • TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

Trendalytics

Harness predictive data to transform the way retailers make decisions. Learn more at: www.trendalytics.co

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