The country was in the grips of the second wave of COVID-19 when Halloween 2020 rolled around, resulting in neighborhood grab-and-go trick-or-treat baggies and Zoom costume parties. Although many months away, this year’s holiday will be met with excitement as vaccine optimism takes hold and consumers embrace the opportunity to be together once more.

The “it” item will likely be Halloween-inspired face masks as in-person, socially-distanced celebrations become possible. Masks will take on a whole new meaning, doubling as a safety precaution and costume.

A holiday most enjoyed by kids, Halloween costumes for children will look a little different this…


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