The country was in the grips of the second wave of COVID-19 when Halloween 2020 rolled around, resulting in neighborhood grab-and-go trick-or-treat baggies and Zoom costume parties. Although many months away, this year’s holiday will be met with excitement as vaccine optimism takes hold and consumers embrace the opportunity to be together once more.

The “it” item will likely be Halloween-inspired face masks as in-person, socially-distanced celebrations become possible. Masks will take on a whole new meaning, doubling as a safety precaution and costume.

A holiday most enjoyed by kids, Halloween costumes for children will look a little different this…

Trendalytics

Harness predictive data to transform the way retailers make decisions. Learn more at: www.trendalytics.co

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store