• Crochet bucket hats are growing in popularity, and New York-based brand Memorial Day has emerged as a must-have, spotted on the likes of Bella Hadid, Ella Emhoff, and Reese Blutstein.
• There are 14K average weekly searches for crochet bucket hats. Searches are +1,325% to last year and are growing at an accelerated rate.
• The trend is most saturated in the Specialty/DTC market, where the average price is $30.
• Competition in this space is low, and discount levels are insignificant.
• Demand for the knit headwear is a safe bet, meaning it has been growing for at least a year and will…

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for the trend stories that will shape 2022.

Context

Virtual Try-On

Virtual try-on technology continues to evolve as COVID restrictions challenge the in-store experience. There are nearly 3K average weekly searches for virtual try-on, +125% to LY. Social buzz is +110% to LY.

Game On

The global esports market is estimated to be worth $17B, growing at $44% YoY. The beauty industry plans to take advantage with gaming integrations and multisensory experiences.

High-Tech Beauty

The tech market is growing exponentially, with the global artificial intelligence market alone…

Over the years, Scandinavian fashion has changed. Although currently making the shift from minimalism to maximalism, it was the hype around hygge that put Scandinavian style on the fashion map. A Danish word defined as a general well-being and coziness, searches for hygge peaked in 2017 and garnered an average of 168K weekly searches at the time. While the rise of hygge popularized Scandi’s minimalist style, it is now the rise of Scandi influencers that are helping to redefine the region’s style as it evolves to be more playful.

The world’s increased interest in Scandi style is also a result…

From glam accessories to shag mullets, these are the trends that emerged in April and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come.

Women

As seen in several FW21 runway collections, a glam revival could be on the horizon. Women are experimenting with the trend by gradually introducing glitzy accessories to their wardrobes. Drop earrings (+11% to LY) and rhinestone hair clips (+65% to LY) offer luxury without the commitment, while feather trims (+3% to LY) and ribbon trims (+19% to LY) present a subtle way of glamming up garments.

Men

• Consumers coped with the stress and uncertainty of this past year through experimental escapism, providing an anchor for turn-off-the-millennium trends to take off.
• An extreme volume trend, there are 731K average weekly searches for nostalgia. Searches are +57% to last year and are growing at an accelerated rate.
• Brands and retailers are delivering with nostalgia-inducing silhouettes, materials, and accessories. Velour tracksuits (+55% to LY) and baguette bags (+95% to LY) are safe bets, expected to continue growing over the next year, while halter dresses (+7% to LY) and silver body chains (+105% to LY) are emerging trends to watch.
• Products…

In our post-pandemic world, what does back to school mean? Is it synonymous with logging back into Zoom classes after a much-needed summer break or will it be returning to a socially distant classroom?

Last year, the back to school season was marked by delayed reopenings and remote or hybrid learning situations for many. With COVID-19 vaccine rollouts and a slow decline of infection rates, this year’s return may be the first characterized by an entirely in-person school year.

As brands and retailers gear up for this upcoming return to normalcy, it’s important to remember that this back to school…

• According to the Fall 2021 runway, cow print is here to stay! The mooody animal print was spotted on jackets, bucket hats, boots, and skirts at Anna Sui, GCDS, and Eckhaus Latta.
• There are 48K average weekly searches for cow print. Searches are +196% to last year and are growing at an accelerated rate.
• Cow print is new to market—53% of products are new within the last 3 months.
• A top market mover — 20% of new SKUs out of stock.
• Tops (24%), swimwear (19%), handbags (11%), intimates (9%), and pants (5%) are the most popular cow print product categories…

“Dear reader, the Loewe show has been canceled, but our lives continue. We’re just living in a different context and we have to move on, whatever happens,” read the newspaper announcing in bold letters that “The Loewe Show has Been Canceled.” Jonathan Anderson presented Loewe’s Fall 2021 collection in the format of a newspaper, ready to be enjoyed with a morning cup of coffee, an act that is equal parts familiar and energizing. The collection pictured was full of life and imagined a more hopeful future of bright, joyful colors and avant-garde shapes. …