2019 International SPA Association: Top Trends

On August 6, 2019, the International SPA Association (ISPA) celebrated its 25th anniversary of the ISPA media event in New York City. Recognized as the leading voice of the spa industry, IPSA promotes unique spa experiences that advance spa culture to enhance health and well-being.

“ISPA is honored to celebrate the 25th anniversary of the ISPA Media Event,” said ISPA President Lynne McNees. “The innovative treatments and experiences offered at this event are one of the many reasons the spa industry continues to break industry records each year.”

Spa visits are at an all-time high, increasing from $187 million in 2017 to $190 million in 2018, a 1.8% increase. The total revenue passed the $18 billion mark in 2018, increasing from $17.5 billion in 2017 to $18.3 billion in 2018, a 4.7% increase. The increase in spa revenue was driven by growth in revenue per visit, increasing from $93.70 in 2017 to $96.50 in 2018, a 3% increase.

VR Manicure & Pedicure at Kohler

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Combining an exfoliating spa treatment alongside a guided meditation via a virtual reality headset, this enhanced manicure and pedicure experience leads guests into deep relaxation. Guests can further personalize with a selection of several virtual reality options to improve breathing and mindfulness.

The AEMOTIO Spa at Carillon Miami Wellness Resort

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Carillon Miami has partnered with Italian wellness brand, Lemi, to outfit their spa with the latest technology to offer guests cutting-edge services. The award-winning AEMOTIO SPA features include color therapy, a steam bath with aromatherapy, Vichy shower with six jets, water-enhanced vibromassage, and a height-adjustable water bed. Providing a complete spa experience: relaxation, anti-cellulite, draining, slimming and toning treatments, body wraps, scrubs, massages, and facial treatments.

Ritualistic Healing at Aspira Spa

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The Aspira Spa located in Elkhart Lake, Wisconsin has introduced an 80-minute service, Dohi, which is a collection of Native American healing traditions. It includes percussion music amplified from underneath the massage table and a cornmeal back scrub. Towards the end, negative energy is chased away through burning sage, sweetgrass, or local wood. The area around the spa is steeped in Native American history, and treatments pay reverence to the tribal roots.

Honeybee Preservation Program at Gaylord National Resort

The resort also installed a new chef’s garden to its rooftop in April. The new culinary garden includes everything from herbs to tomatoes to flowering plants including strawberries to help the bees thrive. The garden, in turn, provides the honey used in treatments like the Summer Honey Massage and Hot Stone Milk & Honey Pedicure.

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