2020 Macro Trend: Anxiety Economy

The COVID-19 pandemic has left cities around the world broken and in need of humanitarian and financial relief. Suddenly faced with the emotional implications of self-isolation, consumers are seeking digital sources of social interaction and wellness to combat the chaos of the unknown. Be it anxiety or loneliness, stigmas around mental health are shifting. There’s a growing awareness around how to recognize and treat mental illnesses, and brands are engaging with consumers’ emotional needs now more than ever.

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