2020 Macro Trend: Conscious Consumption

The fashion industry produces 10% of global carbon emissions and accounts for 20 to 35% of microplastic flows into the ocean, according to the United Nations Conference on Trade and Development (UNCTAD). Textile dyeing is the second-largest polluter of water globally, and it takes around 2,000 gallons of water to make a single pair of jeans. So it’s no wonder that the conversation around apparel consumption has shifted in recent years.

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