A life of constant connection and endless scrolling is driving a shift in the opposite direction. A 2019 study by Edison Research and Triton Digital shows that social media usage among Americans 12 to 34 years old across several platforms has leveled off or is waning. At the same time, location-based experiences are projected to become a $12 billion industry by 2023 at the current rate of growth. Capitalizing on our desire for disconnection, brands are introducing products that temporarily block access to our smartphones. In January 2020, Google Creative Lab released three new Digital Wellbeing tools aimed at mitigating smartphone addiction. But, is this enough?
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