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Dior

“I’m an optimist. The future is yet to be decided,” concluded Virgil Abloh in his show notes for Louis Vuitton’s FW21 collection. This sentiment was explored and expanded upon en masse this season as designers tried to imagine the world we would emerge into post-pandemic. For Louis Vuitton, that world is one that challenges the norm and recognizes the transformative power of fashion. It is one in which cultures mix freely, and diversity is a priority. “There are a lot of stories mixing cultures,” Abloh said. “And from that, a new language will be created.” An exploration of his own…

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DIME Beauty Co. | Starface | Patchology | Squish Beauty
  • In the age of maskne, hydrocolloid patches, also known as pimple patches or acne dots, are on the rise. Typically formulated with anti-acne ingredients, the peel-and-stick product acts as a barrier against external bacteria. We recommend wearing them under your mask to protect breakouts and blemishes from the irritation of face coverings.
  • There are 23K average weekly searches for hydrocolloid patches. Searches over the last 3 months are +1,309% to last year and are growing at an accelerated rate.
  • Hydrocolloid patches have an average engagement rating — social posts are +600% to last year.
  • Products in the market are +8%

From lovecore essentials to outdoor apparel, these are the trends that emerged in February and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come.

Women

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With Valentine’s Day just around the corner, the lovecore (+155% to LY) aesthetic is back and bigger than ever. Heart motifs and a pink color palette are in high demand–heart hoop earrings are a safe bet with searches for the term up +51% to last year. Date night looks are also on the rise. Lace bustiers (+72% to LY), side slit dresses (+3% to LY), and silk trousers (+1% to…

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for the trend stories that will shape the Spring/Summer 2022 season.

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Context

Bridgerton Buzz

According to Netflix, around 82 million households immersed themselves in this steamy historical romance. Season 2 of Bridgerton will begin filming in the spring of 2021.

#REGENCYCORE

On TikTok, the hashtag Regencycore has one million views.

Simone Rocha x H&M

Simone Rocha is bringing historical silhouettes and feminine details to H&M in a limited edition collection launching March 11.

Key Items

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COVID-19 and other recent events are exposing the many shortcomings of our nation’s systems as social, environmental, and economic injustices dominate the national conversation. As we emerge from what many are calling the ‘lost year,’ we are tasked with re-evaluating our priorities and rebuilding what was broken. A wave of innovative new initiatives and community-led programs are helping us do just that.

Mentoring programs like The Pattern incubator by Play Nice offer guidance and project funding to those wanting to kickstart a career in the creative industries. In January of 2021, Netflix released its first-ever inclusivity company report in a…

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Lucy & Yak | Stella McCartney | Venessa Arizaga | New Look | Harry Styles
  • Looking for something to put a smile on your face? You’re not alone.
  • There are 261K average weekly searches for positivity. Searches over the last 3 months are +278% to last year and are growing at an accelerated rate.
  • Products in the market are +5% in the last 30 days.
  • Brands and retailers are delivering with happy slogans, rainbows, and smiley faces. Smiley face nails (+1,056% to LY) and necklaces (+164% to LY) are safe bets, expected to continue growing over the next year, while rainbow sweaters (-2% to LY) are an emerging trend to watch.
  • TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

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Girlfriend Collective

The historically whitewashed wellness industry has often excluded Black women from the conversation around fitness and health. With Black History Month almost here and wellness on our minds, it’s more important than ever to expand the lens of the fitness space to celebrate Black fitness influencers.

The pandemic has boosted interest in at-home fitness and overall wellness, with searches for the term virtual wellness up 151% to last year. Rather than fit into the mold of a growing, white-dominant industry, Black fitfluencers are challenging and redefining the fitness industry as we know it. …

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WSLY | Burberry | Pull & Bear | Rodarte
  • Consumers are looking for comfort these days, and loungewear—specifically oversized hoodies—are being searched for at an accelerated rate.
  • There are 94K average weekly searches for oversized hoodie. Searches over the last 3 months are +104% to last year.
  • Oversized hoodies have an average engagement rating — social posts are +125% to last year.
  • A top market mover64% of products are new within the last 3 months and 22% of new SKUs are out of stock.
  • TL Forecast: This trend is expected to continue growing over the next six months with 90% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

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As mask-wearing continues to be the norm, demand for ingredients and products that combat the effects of maskne emerge as a key driving factor for consumers. There are 38K average weekly searches for the skincare concern, +91,500% to LY. With limited access to estheticians and dermatologists, consumers are turning to derm-approved ingredients, like tranexamic acid and salicylic acid, to troubleshoot skincare concerns.

Mugwort — commonly used in traditional Korean medicine to ease pain and restore circulation — has been used for generations and is growing in popularity. The herb has powerful healing and detoxifying properties, ideal for dry or sensitive…

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The Nue Co. | KHUS + KHUS | Dr. Dennis Gross Skincare | Dr. Barbara Sturm
  • An antioxidant powerhouse, quercetin works to neutralize free radicals, boost immunity, and reduce inflammation.
  • Top skin concerns and benefits associated with quercetin include wrinkles, hydrating, dark spots, brightening, and firming.
  • There are 93K average weekly searches for quercetin, nearly 5x that of bakuchiol. Searches over the last 3 months are +297% to last year and are growing at an accelerated rate.
  • Products in the market are +8% in the last 30 days.
  • The ingredient is most saturated in the luxury market where the average price is $91.
  • TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

If you’re interested in becoming a member and want to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

Trendalytics

Harness predictive data to transform the way retailers make decisions. Learn more at: www.trendalytics.co

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