April 2020 Top Trends

From soft girl to silent streetwear, these are the growing and declining trends that influenced womenswear, menswear, childrenswear, and beauty.

Women

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The internet’s new favorite girl-next-door can be found wearing head-to-toe pastels, nostalgia-inducing hair accessories, and dreamy pieces reminiscent of childhood trends. For that soft girl look, grab a fuzzy cropped sweater (+87% to LY), ruffle mini skirt (+36% to LY), oversized sweatshirt (+84% to LY), a set of mini scrunchies(+50% to LY), and a claw hair clip (+58% to LY).

Men

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Streetwear, as we know it, has changed, evolving to reflect current cultural conversations. Consumers are trading in loud graphics and bold silhouettes for elevated essentials and logo-less styles. Jogger sets for men (+125% to LY) and shackets (+75% to LY) are seasonless staples exhibiting accelerated growth, while mens chunky sneakers (+33% to LY) are growing at a steady rate and expected to continue to grow over the next 6 months with 70% confidence.

Beauty

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With salons closed, Google searches for ‘how to bleach your hair’ and ‘how to cut bangs’ have reached a five-year high, +135% to LY and +134% to LY, respectively. Hair clippers (+642% to LY), hair trimmers (+176% to LY), and at-home hair color(+166% to LY) are here to assist with consumers at-home endeavors. Hair trimmers have a strong engagement rating on social media, having been mentioned in 27 posts over the last 3 months, with an average of 3,128 likes and comments per post.

Kids

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Kids are reviving iconic trends from three specific eras, the 60s, 90s, and 00s, to escape the uncertainty brought on by 2020. Moved by nostalgia for normalcy, bucket hats (+121% to LY), tie dye shirts (+72% to LY), jelly sandals (+74% to LY), and baggy jeans (+68% to LY) are dominating the girls category.

For the full report or to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

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Harness predictive data to transform the way retailers make decisions. Learn more at: www.trendalytics.co

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