Op-Ed | Could the DTC Model Save the Menswear Plus-Size Market?

In recent years, there has been a collective push for body-positive assortments and inclusive representation in the fashion industry. Very few of these issues have made their way to the menswear industry: in fact, women have been far more vocal in the fight for inclusivity for several years now. The women’s empowerment movement was built on an unapologetic approach to self-love, which was not always associated with traditional notions of masculinity. Efforts to evolve how men are portrayed are much newer, and they come with their own unique stigmas.

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