From house dresses to carpenter pants, these are the growing and declining trends that influenced womenswear, menswear, childrenswear, and beauty during the month of June.
In these turbulent times, many are finding solace in escapism. The increasingly popular cottagecore (+2837.9% to LY) aesthetic has us daydreaming about freshly baked goods and blossoming gardens, and the wardrobe that accompanies such activities. House dresses are the outfit of choice for this idealized reality, with searches for the style up +125.6% to last year. The ruched headband (+707.5% to LY) and milkmaid cami (+577.8% to LY) are other cottagecore-inspired favorites, both of which are expected to continue growing over the next 3 months with 95% confidence.
The Normal People hype is real and since the show’s release, Connell’s chain necklace has become the subject of countless think pieces and its very own Instagram account (@connellchain) with over 186k followers. In an effort to embrace their inner Connell, men are searching for their very own signature chain. Men’s chain necklaces (+65.1% to LY) are rapidly gaining popularity. Searches for men’s stainless steel necklaces are up +720.4% to last year, while searches for the sterling silver variety are up +84.6% to last year.
With our sleep patterns being disrupted and our screen time at an all-time high, we’re showing our eyes a little extra love. Creams that help us soothe and nourish our tired eyes such as vitamin C eye cream (+129.7% to LY), retinol eye cream(+98.7% to LY), and brightening eye cream (+57.85% to LY) are experiencing accelerated growth.
If the tie-dye trend has taught us anything, it’s that the world is ready to embrace some prints and patterns. For kids, stripes and gingham are among the favorites. Searches for girl’s gingham top are up +381.4% to last year and searches for girl’s striped skirt are up +211.1% to last year. Bringing some much-needed love to the table, girl’s heart leggings (+190.2% to LY) are experiencing accelerated growth and will continue to grow over the next three months with 90% confidence.
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