Just the Data: Hydrocolloid Patches

DIME Beauty Co. | Starface | Patchology | Squish Beauty

• In the age of maskne, hydrocolloid patches, also known as pimple patches or acne dots, are on the rise. Typically formulated with anti-acne ingredients, the peel-and-stick product acts as a barrier against external bacteria. We recommend wearing them under your mask to protect breakouts and blemishes from the irritation of face coverings.
• There are 23K average weekly searches for hydrocolloid patches. Searches over the last 3 months are +1,309% to last year and are growing at an accelerated rate.
• Hydrocolloid patches have an average engagement rating — social posts are +600% to last year.
• Products in the market are +8% in the last 30 days.
• Top associated brands include Hero Cosmetics, COSRX, Zitsticka, Rael, and Panoxyl.
• TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

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