- Consumers are looking for comfort these days, and loungewear—specifically oversized hoodies—are being searched for at an accelerated rate.
- There are 94K average weekly searches for oversized hoodie. Searches over the last 3 months are +104% to last year.
- Oversized hoodies have an average engagement rating — social posts are +125% to last year.
- A top market mover—64% of products are new within the last 3 months and 22% of new SKUs are out of stock.
- TL Forecast: This trend is expected to continue growing over the next six months with 90% confidence.
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