Just the Data: Positivity

Lucy & Yak | Stella McCartney | Venessa Arizaga | New Look | Harry Styles

• Looking for something to put a smile on your face? You’re not alone.
• There are 261K average weekly searches for positivity. Searches over the last 3 months are +278% to last year and are growing at an accelerated rate.
• Products in the market are +5% in the last 30 days.
• Brands and retailers are delivering with happy slogans, rainbows, and smiley faces. Smiley face nails (+1,056% to LY) and necklaces (+164% to LY) are safe bets, expected to continue growing over the next year, while rainbow sweaters (-2% to LY) are an emerging trend to watch.
• TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

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