Just the Data: Puffer Jacket

Aritzia | Scotch & Soda | BDG | Vetements | Free People
  • For several seasons now, the puffer jacket has cemented its status as a cold-weather staple. Designers on the Fall 2021 runway are reworking the classic piece with unexpected shapes, materials, and details.
  • There are 214K average weekly searches for puffer jackets. Over the last 3 months, searches are +71% to last year and are growing at an accelerated rate.
  • Puffer jacket has a strong engagement rating, generating more social buzz now compared to the last 20 weeks.
  • A top market mover—21% of new SKUs out of stock.
  • TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

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