From DIY dye effects to summer sweats, these are the growing and declining trends that influenced womenswear, menswear, childrenswear, and beauty during the month of May.

Women

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The DIY movement is gaining momentum. A generation concerned about the environment and stuck at home is finding the time to build a totally unique upcycled wardrobe. Terms like tie-dye sweatpants (+4,758% to LY) and tie-dye sweatshirt (+1,072% to LY) are still on the rise, but the trend is also extending into the accessories market with searches for tie-dye socks up +266% to LY. The surge in popularity for tie-dye terms is accompanied by a similar surge in popularity for bleached terms. Searches for bleached sweatshirt are up +336% to LY and searches for bleached jeans are up +257% to LY. Social buzz for the latter is up +1,300% to LY.

Men

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Men aren’t ready to give up their loungewear just yet. As the weather warms up, men are searching for lighter substitutes for their loungewear uniforms. Searches for muscle tee (+160% to LY) and men’s lounge shorts (+91% to LY) are experiencing accelerated growth. Athleisure staples are also on the rise. Workout shorts (+80% to LY) and jogger shorts (+56% to LY) are top market movers, showing recent rises in search interest and social buzz.

Beauty

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All this mask wearing has made way for a new problem: maskne, an acne breakout that results from wearing a mask. A direct result of the pandemic, maskne searches are up an astounding +1,943% to LY and people are searching for a solution. Bakuchiol (+239% to LY), a natural alternative to retinol, is experiencing high search volume and increased social buzz. Known for its ability to reduce inflammation and redness, searches for niacinamide (+185% to LY) are also on the rise.

Kids

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Kids are taking a break from screen time to build something new. Magna-tiles (+74% to LY), Legos (+48% to LY), and building blocks (+19% to LY) are experiencing accelerated growth and high to extreme search volume.

For the full report or to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.

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