From DIY dye effects to summer sweats, these are the growing and declining trends that influenced womenswear, menswear, childrenswear, and beauty during the month of May.
The DIY movement is gaining momentum. A generation concerned about the environment and stuck at home is finding the time to build a totally unique upcycled wardrobe. Terms like tie-dye sweatpants (+4,758% to LY) and tie-dye sweatshirt (+1,072% to LY) are still on the rise, but the trend is also extending into the accessories market with searches for tie-dye socks up +266% to LY. The surge in popularity for tie-dye terms is accompanied by a similar surge in popularity for bleached terms. Searches for bleached sweatshirt are up +336% to LY and searches for bleached jeans are up +257% to LY. Social buzz for the latter is up +1,300% to LY.
Men aren’t ready to give up their loungewear just yet. As the weather warms up, men are searching for lighter substitutes for their loungewear uniforms. Searches for muscle tee (+160% to LY) and men’s lounge shorts (+91% to LY) are experiencing accelerated growth. Athleisure staples are also on the rise. Workout shorts (+80% to LY) and jogger shorts (+56% to LY) are top market movers, showing recent rises in search interest and social buzz.
All this mask wearing has made way for a new problem: maskne, an acne breakout that results from wearing a mask. A direct result of the pandemic, maskne searches are up an astounding +1,943% to LY and people are searching for a solution. Bakuchiol (+239% to LY), a natural alternative to retinol, is experiencing high search volume and increased social buzz. Known for its ability to reduce inflammation and redness, searches for niacinamide (+185% to LY) are also on the rise.
Kids are taking a break from screen time to build something new. Magna-tiles (+74% to LY), Legos (+48% to LY), and building blocks (+19% to LY) are experiencing accelerated growth and high to extreme search volume.
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