Pantone has announced its color of the year for 2020, and it may be one of the most timeless shades chosen to date. Classic Blue inspires feelings of calm and reassurance — two things we need now more than ever. According to Pantone, the color “highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” This year, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people, which may be one of the most exemplary representations of the shade’s inclusive and approachable nature. The universal hue is bound to make waves across industries in the coming year, as Pantone’s color of year always does. We examine how Classic Blue will be embraced in the fashion industry and beyond.
For fashion, blue may be the new black. The timeless shade isn’t likely to go out of style and can act as both an accent or base color. The color is a favorite of Virgil Abloh, one of the industry’s most influential voices. It appears on his “Figures of Speech” coffee table book as well as in Louis Vuitton’s LV408 trainer campaign. Classic Blue made a major impact on the SS20 runway. Models took monochrome to the next level in head-to-toe blue looks that pushed boundaries, and yet somehow remained timeless. The singular color allows designers to play with texture and materials for added impact.
Classic Blue also found its way onto the SS20 runway in beauty looks. Richard Quinn featured a smokey eye in the classic shade, while Chromat paired the color with white in a sharp cat-eye style. Dries Van Noten proved the color is good for more than just the eyes with feathered hair extensions in the bright shade. Models at Roland Mouret wore marbled blue nails that added a pop of color to the designer’s modern SS20 collection.
Classic Blue makes a bold statement in the interior design industry. Commonly paired with stark whites or warm accents, the color elevates the ambiance of any room.
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Classic Blue (and brighter variations of the hue) have been proliferating throughout the design space for quite some time. Notably, the color is front and center on Kanye’s 2019 album Jesus is King. The color of the year also makes an appearance in the new brand identity for Warner Bros. Designed by Pentagram, the iconic entertainment company’s updated “WB” shield features Classic Blue.
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