September 2020 Top Trends

From autumnal textures to elevated essentials, these are the trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets during the month of September.

Women

A stark departure from summer’s lightweight fabrics, fall is ushering in an array of heavily textured accessories. Puffer bags (+65 to LY) are a safe bet, while knotted totes (+50 to LY) and quilted bags (+23 to LY) are exhibiting emerging behavior. Corduroy bucket hats are garnering attention with average weekly searches +45% to LY and products in the market +175% in the last 30 days.

Men

As summer comes to an end, men are turning to colorful apparel to maintain good spirits in the colder months ahead. Men’s orange sweaters (+46% to LY) are exhibiting emerging behavior as men draw inspiration from the viral orange WNBA hoodie (+30% to LY). Swapping summer staples for winter ones, searches for men’s color block hoodie (+18% to LY) are on the rise, while searches for men’s color block shirt (-64% to LY) are declining.

Beauty

Searches for anxiety have hit a 15 year high and consumers are looking for ways to soothe the mind. An emerging trend, hair aromatherapy (-15% to LY) brings the healing power of scent into consumers’ everyday routines. Fragrances and oils with stress-relieving medicinal benefits, like neroli (+16% to LY) and patchouli (+15% to LY), are on the rise. Searches for healing crystals are +13% to LY and products in the market are +43% in the last 30 days.

Kids

Children’s love of Hatchimals is swaying the prints and patterns they’re adding to their wardrobe this season. Girls flamingo dress(+62% to LY) is starting to grow, and girls butterfly shirt (+68% to LY) is a safe bet as it continues to accelerate in growth. At the same time, dalmatian print skirts (+154% to LY), leopard leggings (+33% to LY), and animal print leggings (-1% to LY) are peaking.

For the full report or to learn more about trends that are growing — and dying, please contact hello@trendalytics.co.