At Trendalytics, our goal is to drive forward-looking decisions by aggregating and demystifying predictive data. In this report, we’re taking a step back to help you understand the context of a trend and what goes into its evolution from niche to mainstream. The cultural zeitgeist, both current and past, plays an integral part in the lifecycle of a trend. Any shifts in search or social interest will ultimately align with a monumental event or influential person. These are the drivers of change.
Early indicators, as outlined below, detail how you should be thinking about the trend process, whether you use the Trendalytics platform or not. This report documents the journey of biker shorts, from related cultural conversations to social and search interest to market adoption.
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