COVID-19 has inspired consumers to focus more on self-care and less on their makeup routines, accelerating the no-makeup movement. Compared to makeup, which is down 7% to LY, skincare is up +75% to LY and is searched for an average of 590K times each week. The pandemic has become prime time for skincare, presenting us with a new generation of beauty influencers, better known as skinfluencers.
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