Transcending Religion: How Halal Beauty Brands Can Reach Non-Muslim Consumers
The popularity of clean and vegan beauty has led to a rise of conscious cosmetics consumers, giving halal beauty a place to thrive. A recent report from the Saudi Arabia Halal Cosmetics Market Forecast and Opportunities 2020 predicts that the halal beauty market is projected to grow over 15% in the next five years. More than a religious belief, halal beauty is a lifestyle. Not only do halal beauty companies abide by Islamic law, but they also adhere to environmental and humanitarian ethics as well.
Since this time last year, Google searches for halal beauty are +23%. Disruptive new beauty brands like Shade M Beauty and Orkid Cosmetics have created ranges that not only appeal to a Muslim consumer base, but also to a diverse global audience with are looking to purchase more ethically. Even major brands like Orly and Estee Lauder have followed suit, acquiring halal certifications for certain products sold abroad.
Similar to clean beauty products, if a company wants to claim that a product is halal-friendly, they must go through a proper certification process. Recognized both domestically and abroad, the US Halal Certification verifies every ingredient to ensure that the formula was created according to Sharia Law. The process of acquiring a halal-certification can be lengthy and expensive. Depending on the number of items being certified, the US Halal Certification can cost over $2000 and take up to two years.
Often merchandised together in many countries, vegan and halal beauty products have many similarities (and a few key differences) that make lumping these products together misleading. It’s true that vegan products do not contain any animal byproducts, but they can include alcohol. Just because something is labeled halal doesn’t mean it’s vegan and vice versa. We’ve created this easy-to-digest chart to breakdown the differences.
With the halal cosmetics market on the rise, many overlooked consumers will finally be able to abide by their lifestyle choices with ease. According to the Pew Research Center, Muslims are the world’s fastest-growing major religious group. By 2050, there will be 2.7 billion Muslims worldwide, making up 29.7 percent of the global population. As the Muslim population continues to grow, more people will continue to search for halal alternatives to color cosmetics and personal hygiene products. As we’ve seen in categories like K-beauty, increasing awareness can drive demand for products dramatically and rapidly. So for beauty companies with an eye toward the future, ramping up halal offerings may be a smart move to consider.
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